Our task revolved around crafting an identity for The Perth African Nations Sports Association (PANSA), aiming to dismantle barriers and foster avenues for African-Australians via sports. The focal points for inclusion comprised of the African continent, its vibrant hues, the iconic black swan emblematic of Western Australia, and a sense of dynamic unity. This vision was brought to life across letterheads, business cards, a website, diverse online interactive forms, and even apparel, encapsulating the essence of movement and symbolic togetherness.